A Provenance Marketing Show

EP8 Solution for farmers forearm protection, ECE books for kids and a new NZ Made lampshade design

May 07, 2019 Season 1 Episode 8
A Provenance Marketing Show
EP8 Solution for farmers forearm protection, ECE books for kids and a new NZ Made lampshade design
Chapters
A Provenance Marketing Show
EP8 Solution for farmers forearm protection, ECE books for kids and a new NZ Made lampshade design
May 07, 2019 Season 1 Episode 8
Buy New Zealand Made
NZ Made businesses featured are Dry Cuffs, Summer Rose Cottage and The Sewphist
Show Notes Transcript

Dry Cuffs keep your arms warm when milking cows, they've also found a home with mechanics keeping their arms protected while working on hot engines and for rose garden growers protecting forearms from rose thorns.

Also in this episode I read a bedtime story written by Caro Collis from a range of Summer Rose Cottage books designed for use by Early Childhood Teachers....

..and lastly I share a lampshade I purchased from The Sewphist made from a beautiful fabric Elisabeth had made specifically for her range of NZ designs.

Speaker 1:
0:05
Welcome back to the provenance marketing show. This is episode eight and we've got a whole lot of New Zealand made products to talk about as well today. And there's a couple of other things I would like to cover off later around New Zealand made and how you can use it on your website. So if you're a business tune in or skip straight to the end. If you're wanting to hear about the products, we're going to get straight into it. Starting with one that's not actually here in front of me, but it's one that the team with enter and Josie actually posted on Instagram in the last couple of weeks and when I saw it come through I thought, wow, that's a beautiful lamp shade. It's a caca, Ricky style lampshade. So those are the birds that are on it. And I already had the actual lamp part. It was a a gift from my grandfather and he had made it by hand, but the lamp shade part had started to come away.:
Speaker 1:
1:02
So I thought what a beautiful replacement to have from Elizabeth Nielson, who runs the sophist, uh, dot com and that's where you can buy these particular lampshades. The key difference with what Elizabeth does is not only does she make the actual lamp shade, She's produced and manufactured the fabric so that when she's going to markets over the weekend, she's the only one with this particular design pastiche. So I thought that was fascinating because it gave her a point of differentiation in the market. Next on our list of these bright pink or green, uh, dry cuffs, which are made of neoprene by a company called dry cuffs. Janita Numa is the innovator behind this particular product. And you're probably wondering what do you use these four? Uh, that's what I did anyway when we met at the ECOMMERCE innovation summit last week up in Oakland. Uh, I'm going to put these on there for a number of purposes, but the first purpose they were used for is to keep you arms protected when you're milking cows, when you're out on the farm.:
Speaker 1:
2:23
I'm hope I'm putting these on, right? Janita I don't think you're supposed to put them on when you've got a suit blazer on. But once she launched these, they ended up getting a whole lot of traction for all these other use cases. So gardeners who had large rose gardens started using them to protect their arms from getting prints from the, the um, the roses. A mechanic started using them to protect themselves from oil or hot engines while they're working on their cars. Uh, it's even being used by farmers for when they're out working. They want to keep either warm or cold. Um, at least keep their arms protected. The key, once you've put them on, if you want to take them off as to roll them down, that keeps the products all in one piece. Um, and if you want to win a peer of these, we've got a few to give away.:
Speaker 1:
3:18
Just let me know. Comment below if you're on Facebook or Instagram, how you would use these and we'll send you a pair. If you would rather not wait and you want to go and buy a pair of these, go to dry cough stock code ends it. They are $40 each approximately I think a couple of dollars more or less. And of course they've got our classic New Zealand made Kiwi on there right next to the description of the product. Three millimeter strong paired neoprene, dry cafs, keep your forearms warm, dry and protected. Next on the list is some arose rose cottage, which is a company that Kara call us, uh, has started a number of years ago. She creates these educational books. They are small, uh, almost like pamphlets style, the books that aren't going to seem overly complex or difficult for a young child to get to grips with because it is for early childhood teaching and you can see she's put the key, we trademark right on the front there. This is a book called Oscar visits Kiwi and it's about beginning to read with Oscar. So let's just have a look in here. Here is the Kiwi. Look at the eyes,:
Speaker 1:
4:41
look at the feet, look at the legs, look at the long beak.:
Speaker 1:
4:52
Look at the feathers, look at the whiskers and look at the egg. It's a big egg or it is a big gig. Nine out of 10 to Ryan, really simple books, but the type that young readers can get into and gain some confidence in reading, not just an English. A carer has also produced these NTO. Uh, here's one called Tuku pack. Kitty, I think I probably need my own lessons here. Uh, so again, same type of book format, very well produced. And if you want to win one of these books or greeting cards, comment below, uh, why you would like to win this, what your job is if it's in early childhood teaching and we'll get some of these sent out to you in terms of pricing. She sent that through to me. The books, uh, depending on size and I think these are the one 40 by one 40 mil. There are only $6 each, $6. So you can afford to get five or six of these and use them in a classroom many times. So, and has been working on the latest edit of our next, making it New Zealand episode. And what was the one call that we were doing? Powerglide powerglide elevators. They do commercial elevators. I'll cut some of that footage in here. What are some of the pictures that you know about?:
Speaker 2:
6:18
So yeah, there's, there's a lot of features behind the scenes. A lot of them had to do with safety. We build the left rails to suit the highest stop from the ground floor. And then all the stops in between are just done on the program.:
Speaker 1:
6:39
Kind of interesting about this business is they're actually producing commercial grade or at least light commercial elevators in New Zealand from their manufacturing base in mountain [inaudible]. Uh, and finding great success for home renovations or conversions. When people want to stay in their home, they're also great as a secondary elevator if you want to use it in a commercial premises and you have to offer a way to get to upper floors, uh, they can do up to 10 meters their particular product. Lastly, up for today, I just want to talk about our actual artwork. I'm wearing the Kiwi today on as a lapel pin. Um, but for a lot of the businesses that we support, they're not using it in a printed or a wearable fashion. It's used for websites so that when businesses go to the website domain of a company, they can see that Kiwi trademark and we encourage all businesses, not just to put the logo on there, but also link the logo back to our site where we host for them a page that includes the company's name and all of the licensed products.:
Speaker 1:
7:49
So you as a consumer can go onto that website, click on the ins, had made a logo, and you can check what products on that website from that company are licensed with us. We think that's really important to be able to verify the source and we're going out to businesses to make sure that two things a, they've got the uptodate brandings, some websites are still running out, old pre 2013 branding and two is to make sure that those links are going back to our site. So if you're in New Zealand made license holder watching this, check your website, make sure it's okay. If you're a consumer, go on to some of your favorite websites, see if you can see the QE trademark on there. That's it for episode eight. We'll see you next week. Same time, Tuesday 7:00 PM or if you're listening on the podcast, we released that every Thursday at 7:00 PM. Make sure you subscribe and we'll make sure you get a notification every week from your favorite channel. Thanks for watching. See you next week.:
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