A Provenance Marketing Show

EP6 NZ Made 3D Artwork, Corporate Chairs, eCommerce Conference and NZ Labels

April 17, 2019 Season 1 Episode 6
A Provenance Marketing Show
EP6 NZ Made 3D Artwork, Corporate Chairs, eCommerce Conference and NZ Labels
Chapters
00:00:36
Damba Chairs
00:01:53
The Furnace
00:03:19
Government Procurement
00:05:44
eCommerce Conference
00:07:25
Kiwi Labels
A Provenance Marketing Show
EP6 NZ Made 3D Artwork, Corporate Chairs, eCommerce Conference and NZ Labels
Apr 17, 2019 Season 1 Episode 6
Buy New Zealand Made
Businesses featured in this episode include KiwiLabels, The Furnace and Damba Chairs.
Show Notes Transcript Chapter Markers

New Zealand Made receive a stunning 3D artwork that's customisable to location... Damba Chairs sends us a chair that they customise for corporates to use on the show... and I visit Kiwi Labels in Christchurch.... 

I also share why they time is right for businesses to re-engage with Government tenders and an insights from the GS1 Conference on what  businesses should be doing with Amazon and Google to understand the benefits of standardisation . 



Speaker 1:
0:05
The episode six of the provenance marketing show. I'm your host, Ryan Jennings, and this is the show where we talk and share product that New Zealand makers and manufacturers are producing for as Kiwis and those who love QB products all around the world. And today we have some awesome products as well as a couple of things that I've picked up on some conferences. I've attended
Speaker 2:
0:36
brands in the room today. We get
Speaker 1:
0:37
started. I want to talk about my chair because this has just arrived, uh, overnight and it is a cheer from Dunbar chairs. Pull a canoe to his synthesis across to us. But I'm just going to stand up here and show this around. So this chair is going to be a cheer that we use for the provenance marketing show from now on. A beautifully made got teal a stripes with some cream color in there and some kind of dark brown, almost a black. Uh, so it's multicolored stripes. They don't have an indeed made branding on it as such, but they do have sewn in a Dumba, uh, brand logo into the back of the chair and really comfy to just sit in. I'm quite enjoying this. I was, so these are the types of chairs that you would use in a reception area, a board room or potentially for your guest, a seats in a waiting area like a doctor's or a dentist.
Speaker 1:
1:38
And what the neat thing is about choosing a company that manufacturers their furniture in New Zealand is they can make it to your specifications. So that's the first product up. I won't be giving this away of course, because we're going to be keeping it as part of the show. The second product is right in front here. I'm going to move this across so you can see it for those on the podcast, you're just going to have to bear with me on how I described this. It is a three dimensional piece of art that is of Queenstown and the company that does this called the furnace they make. These are for cities or locations throughout New Zealand and can even do custom locations throughout the world. And what I love about it here, if we kind of zoom in on a couple of things here, this is the, the Queenstown map you can see in the lake area, Lake Walker Tibu there, it's actually got all the depth meterage so it's all accurate, uh, on a scale of one to 40,000.
Speaker 1:
2:45
So the, the detail that Aaron has put into this who makes these is just astonishing. If you look in here, you've got Queenstown Hill, uh, you've got the city of Frankton there, uh, and you can see the mountainous areas. So if we go right up to this top area here, the remarkable ski field, you can see that that height is 1,565 meters. They've all been itched in there, uh, accurately. And what a piece of art, if you want something that's going to a match the area you live in. So that's the product side of it. Over the last week, I've been to a couple of conferences. The first I want to cover is a government procurement. Our seminar and the reason I want to cover that is my colleague, executive director for Export New Zealand, Catherine Beard has been doing some work and advocacy and policy work over the last few years to get governments to be more transparent on their procurement rules and to create a way where businesses have a say on how they've been treated during that procurement process.
Speaker 1:
4:00
And I'd add to that that there's a very large opportunity because for the first time businesses are going to be able to give a survey result back on how they're treated. But more importantly, the results of tindering through the gets system. The government electronic tindering system will now favor more than just the lowest cost provider. They're going to be broadening all the different attributes and criteria that your Tinder, where your bed is going to be assessed on, and that's things such as the impact or a positive impact on culture, on environment and the socio economical impact. And that may mean things like if you can show that you your bed reduced waste into a landfill for example, for in the environmental side or that you are promoting small business or maybe you're supporting regional growth, then those criteria, we'll have a waiting, not the only waiting, but we'll have a weighting alongside the price or total quote bid fee you put forward and I think that's massive news and it's been underappreciated certainly in New Zealand media when you've got 49 of the government departments spending over a billion dollars a year on products and services. This is a market change and this change has come from cabinet. It is a directive to each of the chief executives of these government departments to now look at, not New Zealand made, but look at a broader context for the types of beds they're putting out there and for the products and services they're buying. The next area is gs one conference. Now through this conference they had some really good guest speakers, one from Amazon in particular and Google Center, so you'll be
Speaker 2:
5:58
able to see queries for your brand over time. You'll be able to see trends relating to add, not just what people are searching, but also who's clicking on the ads, how much interest is in there. They're in your product all the way to what sales are being transacted online through this account.
Speaker 3:
6:15
Yeah.
Speaker 1:
6:15
What I took away from that is that if you can get into standards as a business, it's more likely your products are going to be seen by organizations that support platforms. So for the Amazon platform or Google Platform, if you can fill out their standards based a taxonomy, if you like, if they're structured data, then your products are going to be seen. So let's give me a, I'll give you an example with Amazon. They have a fulfilled by Amazon product and the speaker was saying that in Australia they've already maxed out their warehouse. They've got 20 million products for sale that are being shipped and fulfilled by Amazon. So as a business you supply them and then they supply the consumer, uh, once it's been purchased from their portal. Now, my challenge there for businesses is start to look into whether your product, your manufacturer could be listed on Amazon because by going through that process you're going to start to understand what these big platforms want in terms of standardized information. The last part I'd like to end on was entering, I went down to Christchurch, we visited the supplier for all of our labels, Kiwi labels, great name, and they print for us millions of labels a year and all sorts of shapes and sizes.
Speaker 1:
7:55
I'm in the all paper. Even the New Zealand growing ones that we've recently launched, they are sustainable because they're paper, not plastic or having said that, there is a veneer on the top that isn't compostable or recyclable. How so? There's more work that needs to be done there to make them 100% biodegradable ad, but by and large, most of the component, because it's paper will break down. I did get to see where all of those stickers get stored. The actual home for the first time.
Speaker 4:
8:28
This is a relatively new label for us. These are the 10 mills also in head made. Of course. These are all our, is the 25 mils that they go out. So each one of those, that's a sticker there. And these were all Haper. Yeah,
Speaker 1:
8:47
that's it for this week. If you are listening on the podcast, thank you very much. If you are enjoying this, I appreciate your listening time. Uh, if you are wanting to leave a review, you can leave that on iTunes. If you're listening on Stitcher, same thing. You can leave a review there. I would much appreciate that if you're watching on Youtube, please share this with someone via Dm, uh, that you think would get some value from it. So that's all for this week. I hope you'll join us next week on episode seven. Got some really cool stuff planned for next week. Yeah, we'll see you then. Thanks for watching.
Speaker 5:
9:27
Yeah.
Damba Chairs
The Furnace
Government Procurement
eCommerce Conference
Kiwi Labels
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