A Provenance Marketing Show

EP5 NZ Made labels, NZ Grown Manuka Honey, Beeswax Candles, Climbing Harnesses and Trailers

April 10, 2019 Season 1 Episode 5
A Provenance Marketing Show
EP5 NZ Made labels, NZ Grown Manuka Honey, Beeswax Candles, Climbing Harnesses and Trailers
Chapters
00:00:39
New NZ Made label release
00:01:49
Mossops Honey
00:04:36
National Candles
00:05:48
Aspiring Safety
00:07:59
Trailer World
A Provenance Marketing Show
EP5 NZ Made labels, NZ Grown Manuka Honey, Beeswax Candles, Climbing Harnesses and Trailers
Apr 10, 2019 Season 1 Episode 5
Buy New Zealand Made
Businesses featured include Mossops Honey, National Candles, Aspiring Safety and Trailer World.
Show Notes Transcript Chapter Markers

New Zealand Made label release in a new hologram format... how Mossops Honey apply the Kiwi trademark... I light a new beeswax candle thanks to Sam at National Candles... 
Shane sends me a custom climbing harness from his company Aspiring Safety... and we give a short insight from British High Commissioner Laura Clarke one what Brexit might mean for New Zealand Made exporters. 

Speaker 1:
0:05
Welcome to episode five of the provenance marketing show five. Uh, we're starting to get into a bit of a role now and I'm your host, Ryan Jennings. And on the show we continue to receive products that are New Zealand made and we continued to talk about them and the provenance of how they label and what they're making. And as you can see on this episode, we have some very gracious New Zealand manufacturers who have provided their products. So, uh, I'm going to get into these in a second, but I want to start with something that we've been working on. Uh, both Anna and I over the last probably couple of months where we've taken something that we really liked the look of on our certificate of license. So we, we put one of these holograms on each of the certificates of license, uh, that goes out at renewal time for New Zealand manufacturers and we got some really good feedback and some of the businesses said, hey, could we have these for business to put on our products?
Speaker 1:
1:15
Uh, if you're watching and you are marketing manager, then this is now available to you. If you're a New Zealand, uh, certified New Zealand made business, uh, and with doing these, this is a lot of tin here. We're providing these in lots of 100, four $45 plus GST. So they're now available, uh, on the binds here. Dot org.nz ed website. Just log into your dashboard. Now, if you're not a New Zealand business, ignore what I've just said there. That's all for the business community. Let's get onto talking about the products. Our first APP being muscle ups, muscle ups is out. One of the oldest, if not the oldest, actually, uh, New Zealand Manuka honey manufacturers, producers in New Zealand. They've been going for just over 70 years now. 72 in fact, started in 1947 by Ron Mosack and they've got an amazing range here. So let's start with some of the products we've got in front.
Speaker 1:
2:20
Uh, reward, reward honey here. Beautiful classical branding with that gold embellishment on the front. And actually on this product, they don't have the Kiwi trade markets. It's not actually on this one. I'm not sure why. Uh, but if we look at some of their other products, uh, Manuka honey, this one doesn't include it either, but again, using that same gold foil in the front, let's just put that one down there. And the third of the half kilo, uh, containers here is the field honey more than the classic field honey that you might have on your toast in the morning. Uh, so all three of don't have the Kiwi trademark. Uh, now they'll probably be a reason for that. Sometimes when a brand is, uh, adding into the packaging, it takes time to refresh the packaging. So for example, on their lozenges here, Umf 12 plus Menuca lozenges on the back.
Speaker 1:
3:19
If, I don't know if you can capture that. The arena, uh, they've got the New Zealand made down in the bottom right hand corner. So when you flip the package over, you can see it is New Zealand made. And if we look at these smaller ones, this is a, a daily aid bomb, uh, really good for burns, scratches, cuts, and there is one of our older brands on there. Uh, I think that one's from, so kind of late nineties, maybe even early two thousands. So we've got, uh, our brand catalog, which is current as of 2013 as the black and white. So this is the current one he has on there. The Baby Barn. If we just flip that around to the back, you'll see it's got the New Zealand, my Kiwi right next door to the UMF rating. We are going to give this away. We'll give it away to the fifth person who comments below about why Manuka honey is so important to New Zealand's export industry because a lot of this product ends up offshore and does great things, uh, for New Zealand's economy through that export markets moving slightly away, different business.
Speaker 1:
4:39
Now a company called national candles, they acquired a company recently that does bees wax candles. And from there Wellington based manufacturing plant, uh, this national candles product is now available in these tea candles. And what's different about these tea candles is they last eight hours. They're not like those cheap imports. You might see that as soon as you light them, half an hour later they've run out of energy. Uh, these ones really last, they're made from beeswax. They smell delicious. They don't have that oily paraffin smell. And I might as well, let's say if we get a light one here, let's see, cause they might give everything. They get the, the wicks, uh, they get the bees wax, they put it all together and you get that beautiful, beautiful light that it puts out. They've put the Kiwi trademark on the back of their product just above actually their own national candles branding.
Speaker 1:
5:42
So thank you for that Sam. And they do a little bit of export, but mostly this is for the New Zealand market. Next one is from aspiring safety, which is, I'll just put this candle over here. Aspiring safety is a well safety company for the outdoors and for corporate climbers. And they've sent me this little package here, which has a bumblebee cover on it. Uh, on the outside, they've put the New Zealand made swing tag. So we provide those to aspiring safety and they've also printed on the label made in New Zealand, and then reversed that Kiwi trademark. Black and white is white on black, which is completely fine. And I like the layering of labels there. Let's open up what he's, Shane's got me here, which I think I know. So this is, uh, a, a safety climbing harness, which has been customized in a buzzy bee fabric and they do this buzzy bee fabric for anyone that asks.
Speaker 1:
6:51
But if you want your own design done, they'll do that as well. Uh, and this is for outdoor climbing. So I'll put this to good use shame as promised. I'll go and do some climbing in this. If you're looking to get your own safety gear, then of course go to their website. I'll put the details here and they'll make you up the custom harness to fit your waist, to fit your legs and make sure you're super comfortable. Right? So that's all the products for this week. Uh, in terms of other things we've been doing. Uh, we went and, or, and I went along to listen to the British High Commissioner for New Zealand and summer. Ah, Laura Clark talk about Brexit.
Speaker 2:
7:32
We'll find a way through the works for the UK and the EU and the way that brings real opportunities and benefits both in terms of bilateral trade between the UK and New Zealand through the UK. His role as a full wt to your member championing free trade on the global stage and through the uks continued active presence on all global issues that matter to both countries.
Speaker 1:
7:59
And lastly, I want to cut in here a video of a trailer world that Anna has been doing the editing for a fantastic job by the way. Some really excellent, uh, editing skills there. I definitely recommend you go and have a watch of it. Yeah.
Speaker 3:
8:14
So JC, for a customer we buy, should we start by cutting those core material and paper kind of thing and the main frame and laymen a ride. It's a suspension components and mounting brackets, heroes. There's another custom trailer near completion. We're just throwing some racking systems for him to carry some roller door sectional doors on top of it, really to be stripped down and got into the galvanizer's at Hamilton.
Speaker 1:
8:42
That's it for episode five of the Providence Marketing show. Remember to subscribe. If you're watching this on youtube@youtube.com forward slash binds he had made, and if you prefer to listen on the podcast while doing something else, you can go to dub dub, dub dot provenance. Dot Marketing. There's PR ova in a nce.marketing and there's plenty of different links onto iTunes, stitcher, Spotify, and so on. Lots of different ways to listen and watch. Hope to see you on episode six next week, same time. And until then, if you've got some questions, send them through. If you've got some products you want featured, uh, send them across to us, send us a DM and we'll make sure they're featured on the next episode. Thanks for watching and listening. See you next week.
New NZ Made label release
Mossops Honey
National Candles
Aspiring Safety
Trailer World